Your personalised solution to navigate the property market

Achieve your property ownership goals, with a personalised strategy from ScaleApp

Pre-Register

Your personalised solution to navigate the property market

Achieve your property ownership goals, with a personalised strategy from ScaleApp

Pre-Register

How does it work?

4 steps to scale your portfolio

4 steps to scale your
portfolio

4 steps to scale your property portfolio

Step 1

Define your property goals

We help you understand where you’re at, so you can focus on where you want to go.

Step 2

Unlock personalised property insights

Make informed decisions with actionable data tailored to you

Step 3

Create & compare strategies

Simulate your strategy before executing it to effectively mitigate risk & maximise returns

Step 4

Track your progress

We’re bringing stock-like visibility to your property portfolio

Step into the property market with confidence

More than just a budgeting tool​

Crush your personal & property goals

Understanding your current financial position is the first step to improving it. Set your goals and watch them move closer as your optimise your strategy.

Simulate your strategy

Visualise your roadmap to ownership

Zoom out to plan your biggest goals, then zoom in to solve each specific step. Break down your property goals & put one foot in front of the other without losing track of the big picture.

Search & compare​

Analyse real properties in real-time

Access Australia’s largest property database to instantly assess whether a property is right for you.

Improve your financial literacy

Grow alongside your property portfolio

Develop the skills you need to build and sustain wealth through property with intuitive insights at every stage of your journey.

Find your first home formula

ScaleApp combines traditional budgeting and portfolio analysis to equip you with the power to simplify and accelerate your property journey

Don’t recognise these terms? Not for long. ScaleApp doesn’t just give you the data to succeed, we make sure you can understand it too.

Sign up today to kickstart your property and financial literacy journey!

See what our users are saying

Nick Melrose

Founder

The housing affordability crisis has become the generation-defining issue faced by young Aussies who, by large, are watching their endeavours towards home ownership being outpaced by the cost of living & deteriorating lending conditions. ScaleApp offers a versatile tool to help users navigate an increasingly fluid property market with low-cost access to the insights required to plan for ownership, mitigate risk & succeed in their property goals.

Early access
now available

Pre-Register

What's on your mind?

Nick Melrose

Founder

The housing affordability crisis has become the generation-defining issue faced by young Aussies who, by large, are watching their endeavours towards home ownership being outpaced by the cost of living & deteriorating lending conditions. ScaleApp offers a versatile tool to help users navigate an increasingly fluid property market with low-cost access to the insights required to plan for ownership, mitigate risk & succeed in their property goals.

Sign up for early
access now

Pre-Register

What's on your mind?

Frequently asked questions

What is the Ownership Simulator and how does it work?

The Ownership Simulator is an interactive timeline that visualises your path to buying a home—incorporating income, savings targets, acquisition costs, and HECS/HELP loans—so you can experiment with lifestyle & savings scenarios like rentvesting, delaying purchases, or adjusting location preferences in real time.

ScaleApp merges your personal budgeting details (income, expenses, savings, debt) with real-time listings from PropTrack, letting you compare affordability projections for actual homes alongside your anonymised financial profile.

Yes. You simply add your HECS/HELP balance into the simulator, and your deposit timeline and affordability estimates automatically adjust to reflect that obligation.

ScaleApp’s Real-Time Property Analysis sources live market feeds from PropTrack (the data arm of realestate.com.au), ensuring your comparisons and forecasts use up-to-the-minute listing and sales information.

All inputs are anonymised at the account level and stored with industry-standard encryption. We never share your personal data, individual strategies or property data with any third parties without your consent.

How does ScaleApp help improve visibility over your home?

Once you add your home to your portfolio Dashboard, ScaleApp becomes your property portfolio cockpit—tracking live valuations, estimated tax outcomes, financing costs, and long-term performance metrics alongside useful educational insights scattered throughout.

Yes. Using the Scenario Comparison Tool, you can model inputs like renovation budgets or new loan terms to see informational projections of how those changes might affect your home’s financial outlook.

ScaleApp surfaces cashflow estimates, live market valuations, tax implications, and return-on-equity projections—offering a consolidated view of your home’s key indicators.

ScaleApp pulls on PropTrack’s industry-leading data to give you a live valuation estimate of your property on the 1st of each month.

All homeowner inputs are anonymised and secured with encryption. We never share your personal data, individual strategies or property data with any third parties without your consent.

Can I analyse multiple investment properties simultaneously?

Absolutely. You can add several properties to your profile and view each one’s cashflow projections, live valuations, tax estimates, and overall performance in your portfolio Dashboard.

By adjusting variables—such as interest rates, rental yields, or maintenance costs—you generate side-by-side forecasts that illustrate potential returns and risks across different investment scenarios.

ScaleApp relies on real-time property data from PropTrack (REA Group’s data arm) combined with our audited financial model—ensuring that price and valuation estimates are driven by live data, while any hypothetical market changes (e.g. rate shifts) are able to be explored through user-initiated simulations.

ScaleApp’s model covers basic cashflow and growth projections, loan terms, offset accounts, construction loans, student debt, and personal income tax—applying all these factors to each property scenario for a comprehensive view.

All investor inputs are anonymised and secured with encryption. We never share your personal data, individual strategies or property data with any third parties without your consen

Pre-Register